If You Want To Start Your Business, Just Learn From Konosuke Matsushita

       Everything on the world goes under the law of nature. Even a management of an enterprise also cannot disregard the existence of nature’s will. Constant circle of birth, growth, development and transformation affects all aspects of the world by the time passes away.  Konosuke Matsushita, the founder of Panasonic Corporation said that even if the running out of natural resources become present fear to be predicted only few decades can be used by human race, even if certain fuels such as petroleum, coal and natural gas will become rare in the future, but humanity will survive and continue to develop. Human knowledge will lead the new way to use fuel wisely, or new discovery of other reliable resources because it is how the nature works.

        As insensibly or consciously known, nature has taught us how to survive within its. The law of nature becomes essential to be understood, especially for people who want run their own business. I, as Indonesian people who has an eager to make better civilization, also want to make a dynasty industry just like him. If the sacred management of Konosuke Matsushita based on the principle of tap water says that manufacturers should produce commodities for daily life as much as tap water in order to supply the customers at the lowest price, but I would like also to use the principle of bees as my true management philosophy that serves the costumers with best quality product which has many merits

        Inspiring by Konosuke Matsushita in building a great corporation, understanding the law of nature as the foundation of management is not the only the one aspect that must be considered for running an enterprise, such social corporate responsibility, customer awareness, self-reliance, worst case planning, politics awareness, self understanding, innovation and creativity are also important parts of successful business. Perhaps, for peoples who have many capital sources, it is easy to build new business. They only must concern in managing their business. But, for ones who do not have much money, both capital crisis and management problem will be faced on, just learn from Konosuke Matsushita, starting his business together with his family from small workshop into Multinational Corporation. “Believe in success”, he also taught us.

         Finally, how great the enterprise are, the most important measurement point of the successful business is how they fulfill their social mission, how they serve to give customers the satisfaction because the business activities we have done or we will do are closely connected to the public service and society itself. This is the real meaning of the existence of an enterprise.